Practical guidance on AI search visibility, Generative Engine Optimisation and the SEO foundations that help businesses get found and understood.
What is Generative Engine Optimisation (GEO)? A practical guide for UK businesses
Understand what GEO means, how it differs from SEO and what UK businesses can realistically do to improve their visibility in AI search.
How do you get your business recommended by ChatGPT?
Discover what influences business visibility in ChatGPT search, why competitors may appear instead and which improvements are worth prioritising.
How to measure your business’s AI search visibility
Learn how to assess your business’s visibility in ChatGPT, Google AI and Perplexity, including mentions, citations, competitors and measurement limitations.
SEO and AI search: what should a small business prioritise?
A practical starting point for small businesses: technical foundations, clear information, credible evidence and useful measurement.
Practical resources
AI search visibility checklist for small businesses
Review access, business information, credible evidence and measurement, then turn the findings into a focused action plan.
Website improvements that make your business easier to understand
See fictional before-and-after examples of clearer services, useful evidence and better enquiry journeys.
AI search crawlers explained for business owners
Understand the distinction between search discovery, model training and user-requested access before changing website settings.
Our guides distinguish documented platform guidance from observations and experiments. Search experiences change, and no approach guarantees rankings, citations or recommendations.
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