Website terms

Updated 12 October 2026

About this website

VisibleShift is an informational website operated by McKie Family Enterprises Ltd. Our privacy and website information provides the company’s registration and contact details.

Using our guidance

The content provides general guidance about SEO, AI search visibility and related measurement. It is not personalised professional advice or a guarantee of rankings, AI citations, recommendations or commercial outcomes. Consider your circumstances and check the original sources before making decisions.

We aim to explain information accurately, but search platforms and their published guidance change. We may update or correct content as evidence develops. If you spot an error, please contact us.

Content and attribution

Unless stated otherwise, original VisibleShift material belongs to McKie Family Enterprises Ltd. You may link to our guides and quote short extracts with clear attribution and a link to the source. Please contact us before republishing substantial portions. Third-party material remains subject to its owner’s rights.

External links and availability

Links to external sources are provided for context and further reading. We do not control those websites or their content. We aim to keep this website available but cannot promise uninterrupted access.

Respectful use

Please do not attempt to interfere with the website’s operation, bypass security protections or submit unlawful or harmful material.

These website-use notes do not constitute an offer of consultancy services or a commercial service agreement. Nothing here limits rights or responsibilities that cannot lawfully be limited.