Updated 12 October 2026
Who operates this website
VisibleShift is a trading name of McKie Family Enterprises Ltd, a company registered in England and Wales with company number 16906566.
Registered office: 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.
Email: hello@visibleshift.co.uk.
Information associated with a visit
This is an informational website hosted using Krystal’s managed WordPress service. Technical information associated with web requests can include an IP address, browser information, the requested page and the time of a request. Hosting and security services may process this information to deliver pages, maintain reliability and investigate abuse.
Our purpose is to operate a reliable, secure website. The basis for this processing is our legitimate interest in delivering and protecting the service. Relevant hosting, maintenance and security providers may process technical information on our behalf.
When you contact us
If you use our enquiry form, we receive your name, email address and message. The form also records submission details such as the date and the browser used; its storage of your IP address is disabled. If you email VisibleShift, we receive your email address and the name, message and other information you choose to provide. We use this information to respond to your enquiry and manage relevant correspondence, based on our legitimate interest in communicating with people who contact us. Form entries are stored on our WordPress website hosted by Krystal. Notifications and correspondence are handled through Microsoft 365, supplied by GoDaddy. These service providers may process information on our behalf. Please avoid sending sensitive personal information.
Cookies and optional services
WordPress uses cookies where needed for functions such as administrator sign-in. This initial site provides information and guidance; it does not offer a newsletter subscription, online checkout or an AI Visibility Snapshot submission form.
Google Analytics 4 is used only if you accept analytics through our cookie controls. It helps us understand page use and count successful enquiry submissions. With consent, Google receives information such as pages viewed, referral sources, browser and device details, approximate location and cookie identifiers. We do not send your name, email address or enquiry message to Google Analytics. The basis for optional analytics processing is your consent, which you can withdraw through the Cookie settings button at any time. Advertising tracking is not enabled. Google may process analytics information outside the UK under its applicable data protection arrangements. See Google’s privacy policy. See our cookie policy. Links to other websites are subject to those websites’ own privacy notices.
Retention
Form entries are automatically moved to recoverable Trash after 365 days. They are reviewed for deletion when no longer needed; this setting does not mean all copies are permanently deleted after one year. Email correspondence and backup copies may have separate retention periods. Information should be kept only for as long as needed for its purpose. Relevant criteria include the period needed to diagnose technical problems, investigate security incidents, respond to correspondence and meet applicable legal obligations. Hosting and security records are also subject to the service providers’ retention settings.
Your rights and enquiries
Depending on the circumstances, you may have rights to access personal information, correct inaccuracies, request deletion or restriction, and receive information in a portable form. You may object to processing based on legitimate interests. Contact the company at the address above to raise an enquiry or exercise a right.
You can also raise a complaint with the Information Commissioner’s Office.
Using the guidance
The material on this website is general information about search visibility. It is not a guarantee of rankings, inclusion in search results, AI citations or business outcomes. Platform behaviour and published guidance can change; check the original sources linked in our guides when making decisions.
VisibleShift is currently developing its research and public guidance before a wider commercial launch.